Occupation Details

Projected Growth
Much faster than average (14% or higher)

National Salary
$30.08 hourly, $62,560 annual

Bachelor’s 71%, Master’s 21%, Post-master’s 4%

Job Tasks

  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.

  • Seek and provide information to help companies determine their position in the marketplace.

  • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.

  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

  • Monitor industry statistics and follow trends in trade literature.

  • Measure and assess customer and employee satisfaction.

  • Measure the effectiveness of marketing, advertising, and communications programs and strategies.

  • Forecast and track marketing and sales trends, analyzing collected data.

  • Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.

  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

  • Develop and implement procedures for identifying advertising needs.

  • Direct trained survey interviewers.

More Information